Grammys: Smokey
For the past 8 years, the GRAMMY Foundation has tapped creative agency Jovenville to create a full range of innovative marketing materials for each year’s unique event. MusiCares®, together with the GRAMMY Foundation® hosted the annual MAP Fund concert, to raise money and create awareness for MusiCares’ work supporting artist sobriety and recovery resources. It’s a high-profile event that brings together legendary artists and some of the brightest stars in the entertainment industry, and this year’s event honored singer-songwriter Smokey Robinson.
Jovenville created an event program, trade ads, web banners, eblasts, and most notably a 10’ high LED marquee display and the backdrop for the performance stage at the Novo at Microsoft Square (formerly Club Nokia at LA Live).
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